This sounds like a joke, but it is actually serious: Cargo Cosmetics has a line of cosmetics called Blu_Ray (underscore), not to be confused with Blu-Ray (dash). Cargo even uses a very similar font and blue tone.

But it all makes sense when you read Cargo’s moto: “Make-up developed for High-Definition filming”.

The view that someone would make that is already stunning, but it’s even more surprising to think that someone might buy it. But hey, who wants produce up for low-definition filming, huh?

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Original post by Allanda