Trend: Games Play In Guerrilla Marketing Space

August 03rd, 2008 | Category: Gadget News

Tropic Thunder is doing it. Wall-E is, too. These movies are being promoted with ONLINE GAMES. that kind of promotion is called “interactive marketing,” and it’s

on the rise. Forrester predicts the total spend will more than triple from $18 billion today to $61 billion by 2012.

Original post by Mike

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